Courses and Presentations

Today’s consumers are smarter, more empowered and better connected than ever before. With your competitors only a click away, few businesses are actually the only option in town, making it increasingly challenging for shops to attract and retain customers. This presentation covers how to take advantage of the new digital marketing tools and get new, quality customers in your shop!

We all heard about Millennials, but what about the generation that followed them? Many of the Gen Z’ers have just finished college and have a great paying job – the rest are following closely behind. When you think about your 1-3 year plan, this generation is one to keep in mind! Online marketing is the most efficient way to bring them into your shop. Using Reels (short video clips with graphics) and others can attract this generation and make you stand out above the rest. You don’t have to be an expert. This presentation will go over the basics and give you a general understanding of how to get these customers in your shop!

With today’s detailed analytics, every marketing campaign is trackable. Learn how to assess performance, make changes, and ultimately optimize your Return on Investment through measuring your shop data. This presentation highlights the tools to help you track your marketing through a simple integration into your Shop Management System.

Google Ads, SEO and Dynamic websites can be intimidating for many business owners. There is so much to learn, but even more of a hassle, Google constantly changing their algorithms and product offerings can make anyone’s head spin! This course gives you the basics to stay ahead of the curve and keep your brand at the top of mind when people in your community are in need of auto repair.

Electric Vehicles are already here, and many independent repair shops are getting the proper certifications to work on them. Most independent shops have already seen a lot of success. By 2025, Electric Vehicles are forecasted to make up for 19% of cars sold in the US. Even more astounding, by 2030 Electric Vehicles will make up nearly half of the cars sold in the US, coming in with projections at 47%. This course will outline effective marketing strategies to target potential customers with Electric Vehicles and keep them coming back.