About Overdryve Inc

About Overdryve Inc


Meet Mike DelaCruz

Founder of Overdryve Inc.

Chances are if you’ve ever been to SEMA, AAPEX, Vision or ASTE, you’ve met Mike DelaCruz. He has attended over 100 Industry Conferences and has personally stepped into over 1300 auto repair shops around the country. Mike has seen first-hand what the most successful shops are doing and has taken every little detail into account as he works with his clients.

His career path has also taken him into a variety of companies with different specialties. From the early days of Demandforce, to Kukui, Broadly, Elite and most recently Shop Boss, Mike has a mass amount of experience in every area of the automotive aftermarket. Mike is also an active contributor to the automotive aftermarket industry.

He sits on the Automotive Service Councils Educational Foundation Board (ASCEF), he has won multiple industry awards and recognition, he has taught over 100 in-person and web courses to shop owners, has participated in multiple roundtable discussions, firesides chats and has also been an occasional guest on Carm Capriotto’s Remarkable Results Radio and Aftermarket Weekly.

Mike resides in Sunnyvale, California with his fiance Tina and their four children; Isabella, Dominic, Makayla and Leila.  He has a passion for Brazilian Jiu jitsu and holds a purple belt under Master Charles Gracie.  Mike also enjoys traveling, being outdoors and spending time with his family. A fun fact about Mike:  As a long-time Jeopardy fan, he and his daughter Makayla flew down to Southern California to see a live taping of the show and witnessed history while there: James Holzhauer winning the largest one-day total!! He also got a chance to ask Alex Trebek a question.  Curious to know what it was?  You gotta' ask Mike! :)

Benefits of working with overdryve

Marketing exclusive to the auto repair business

We identify the holes in your current process and build custom plans that are tailored to your shop and nobody else, and we manage the path forward.

Complete automotive marketing solution

Overdryve manages all of your Marketing, without the pain of hiring a new employee, saving you thousands of dollars!

Working with the leading service providers

We have relationships with dozens of Service Providers to get you the best deal and the best support. Overdryve will perform a detailed analysis on all Service Providers to make sure you have the right team in your corner. Plus, we manage the relationships with your Service Providers so you don’t have to!!

Strategy best suited for YOUR shop

Overdryve has a “NO cookie-cutter” approach!! Every shop is different and every shop has different goals, so every shop should have their own customized plan! Whether you’re looking to increase your car count, improve your gross profit, or build a community brand, Overdryve can help you!

Time is money. We get that.

On average, we save our clients over 400 hours a year of time. What’s your time worth?


Joe Sevart, I-70 Auto Service

Mike is on your team. He is always looking out for your best interest

Joe Sevart, President (retired) of I-70 Auto Service

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